Effective communication for graduate success

Unitec students have a unique opportunity to explore and practice effective communication in their programmes of study. Effective communication encourages students to think and consider how to communicate within their discipline, with sensitivity to their purpose and audience. It includes the ability to connect to others in a deep and direct way, to sense and stimulate reactions and desired interactions.

The aim of this post is to provide resources, and support to programme development teams to consider effective communication  in their own context.  A successful output will be the development of an effective communication outcome for the programme graduate profile, and integration into course learning outcomes, and assessment activities.

By the end of this session you will be able to:
Knowledge: To understand the concepts and principles of effective communication.

Skills: Develop a graduate outcome to support student engagement with effective communication in your programme.
Values: Commit to providing students to with the knowledge, skills and attributes to ensure success in their first five years of work.
People: Collaborate effectively with students, stakeholders and the programme development team members.
Learn: Access, evaluate and share resources which develop effective communication in your programme of study.
Integrate: Embed effective communication graduate outcomes in course learning outcomes and assessments.


Regardless of the size of your organization – whether it's a large corporation, a small company, or even a home-based business – you need good communication skills if you want to succeed.

 Test your skills, take the test from Mindtools.com and find out how well you communicate in the workplace. Click here for the quiz.....



To fully integrate effective communication into your programme of study, you will need to craft a graduate profile statement. To help you do this we have provided some sample statements from other institutions.
You will find the resources here.....

We have developed these questions to prompt your thinking about effective communication in your profession or vocation.


  1. What are the current practices in effective communication in the workplace of your graduates?
  2. How does your vocation or professional body view effective communication?
  3. What practices are emerging in your vocation or profession?
  4. What international standards are in place to support effective communication in your vocation or profession?
  5. How does an expert in your profession or vocation demonstrate effective commmunication?
  6. What technologies does your profession or vocation use to enhance communication?

  Once you have developed a graduate profile statement you will need to embed it into your course learning outcomes and assessments. We have resources and training which will support your staff.  See our resource on
Designing courses for significant learning.


Values: You may like to take time to consider ideas of effective communication and how it will help your students succeed in the first five years of work. To do this you will need to consult with graduates and employers. You current students will benefit from a clear explanation of the need for effective communication in their career and you may like to include this in your student handbook and make it available on your programme site.

People: To ensure you have the information you need to make good decisions about effective communication, you will need to work closely with students, graduates, employers, and professional bodies. We advise you to set up a consultation project, and survey your stakeholders to gather key information and ideas about effective communication.

Learn: You will find a centralised and accessible knowledge base which support effective communication valuable to both staff and students. You could do this through a Moodle site, or any other social network. The key is to have a knowledge based that is accessible and to which staff and students can contribute resources.

Integrate: Once you have created your effective communication graduate outcome, it should be embedded into course learning outcomes and assessments. We suggest you map your Global Perspective outcome across your programme of study.
For more on Curriculum Mapping....


  We also suggest you periodically review the effectiveness of your graduate profile. To do this we have created a short introduction to our student, staff and stakeholder survey.
Find out more here....

If you would like more information or assistance, please contact your Te Puna Ako academic advisors.

Last updated by Diana Ayling Nov 20, 2012.

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